You can now order pizzas from Pizza Hut using the social networking site Facebook. Wondering how? Pizza Hut has launched an interface using which you can order the pizza without leaving facebook application. Read more here. What happens when you order using this interface? Your friends get an update saying you have ordered for a pizza.
Wondering why?
(a) A banner stating your friend has ordered for a pizza. Creating a want by sending out the banner to all the friends in the list.
(b) Ensuring that facebook users don't switch to other sites to order for food.
(c) A gift of $50 at the end of the year for all fans who are in the Pizza Hut favorites.
Do you think it would work?
I don't think so, because social-networking sites are sites which someone would be using intermittently while at work, or even otherwise while doing other work. Why would one order food from an interface that is built for the same on my networking site? Now that the idea is new, a lot of people will be using the interface to order pizza. How long can one continue to live on pizza? Would you order a pizza just because your friends are notified about the same? Not a very strong stimuli.
It is a smart way to co-market the product, but according to me if Pizza Hut used it with a online library, it could have generated more revenue rather than using it with facebook. Let's see what the future has in store for the interface.
It is a smart way to co-market the product, but according to me if Pizza Hut used it with a online library, it could have generated more revenue rather than using it with facebook. Let's see what the future has in store for the interface.
Image courtesy: http://news.cnet.com
No comments:
Post a Comment