December 15, 2009
Tiger pays the price for poor driving
Like I discussed in my post of Brand Ambassadors and how they can mess up, Accenture has decided to pull off all commercials with Tiger in it. But, Tiger still dominates the world of Golf and TAG Heuer has decided that it will continue with Tiger in it's promotions.
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Labels:
Accenture,
brand ambassadors,
TAG Heuer,
Tiger Woods
Where did tiger go wrong?
I thought a lot where Tiger went wrong. Realised that things would have been easier and nothing would have messed up had he driven carefully.
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Labels:
Tiger Woods
December 8, 2009
Brand ambassadors and personal life
Ever wondered how a brand ambassador can mess up all the hard work done in his life? I never thought. When Tiger's news came into picture, all I am worried is about his game. I dont care about his personal life, not about the brands he endorses, but I really am worried about his game.
Brand ambassadors have to live each day more careful than a common man. It is because the brand value is at stake if an ambassador cannot carry it off. Would someone consider a hair care product if a bald celebrity would be endorsing it?
Brands have an image, just like each one of us has. We are our own brand. Be it good or bad, any change in the ambassador's life affects the brand. It is exactly why Big B was chosen to pull off Cadbury's worm saga.
What I would like to see is will this affect Roger Federer's life and endorsements too considering Roger and Tiger are very good friends. What do you think? Sphere: Related Content
Brand ambassadors have to live each day more careful than a common man. It is because the brand value is at stake if an ambassador cannot carry it off. Would someone consider a hair care product if a bald celebrity would be endorsing it?
Brands have an image, just like each one of us has. We are our own brand. Be it good or bad, any change in the ambassador's life affects the brand. It is exactly why Big B was chosen to pull off Cadbury's worm saga.
What I would like to see is will this affect Roger Federer's life and endorsements too considering Roger and Tiger are very good friends. What do you think? Sphere: Related Content
December 7, 2009
Social media challenge
We are in the world where social media is the buzz thing. It is inevitable for corporates to not get used to social media. What is challenging now is the way to track it.
Twitter, Facebook, Digg, LinkedIn, orkut, flickr, everything has become an extension of company's marketing programs. Some companies have their dedicated team working on social media, while some opt to track the use of social media by customers, competitors, and influencers.
It is now a challenge to the companies to track the inputs by millions of groups and people online. Yet, it is an opportunity. There are a lot of softwares that help organisations track their mention, but every one has it's handicap. Do you think you can think of something to help these organisations track their social media? If yes, then you can start on your own, or contact the organisations.
Now is the time where media is not the only fear for organisations and individuals, the internet has opened up a can or worms, and being marketers we should be be able to come up with a way to turn this threat into our opportunity. Sphere: Related Content
Twitter, Facebook, Digg, LinkedIn, orkut, flickr, everything has become an extension of company's marketing programs. Some companies have their dedicated team working on social media, while some opt to track the use of social media by customers, competitors, and influencers.
It is now a challenge to the companies to track the inputs by millions of groups and people online. Yet, it is an opportunity. There are a lot of softwares that help organisations track their mention, but every one has it's handicap. Do you think you can think of something to help these organisations track their social media? If yes, then you can start on your own, or contact the organisations.
Now is the time where media is not the only fear for organisations and individuals, the internet has opened up a can or worms, and being marketers we should be be able to come up with a way to turn this threat into our opportunity. Sphere: Related Content
Labels:
Analytics,
Challenge,
Social Media,
Social Media Tracking
December 6, 2009
Help-Portrait Gift a smile...

This Christmas, be the reason for someone's happiness...
Be a part of of their memoir...
Be a part of of their memoir...
Be their hope, their reason to live...
The best gift of all is to give your time to someone. We all cherish the past because we remember the times we spent with our loved ones. For those of you who have always wanted to be a part of an old-age home, to visit the neglected, the forgottens, and spend time with them, this is your chance. On the 12th of December (Saturday), you can visit some of the Old Age homes.
Help-Portrait is a community that believes in spreading smile and happiness by spending their time with the ones who need it most. This festive season the Bangalore chapter has decided to spend their time at Old-Age homes and help them remember the times forever - by clicking them, and gifting their memories to them, with us in it.
Request you to be a part of this noble cause. It is absolutely fine if you are not a photographer, but I am sure that you can spend little time with them. Just one day of your life, for their happiness.
Looking forward to seeing you on 12/12...
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November 21, 2009
Attack on CNN-IBN
Today Shiv Sena attacked the CNN-IBN office. Yet another act of cowardice from the self-proclaimed protectors of Maharastra. Shiv Sena sucks, and if you really dont know about it, then discover yourself.
This is in response to Tendulkar's admitting that he is an Indian first, and a maratha later. The Thackeray's have to realise now that India or Maharastra is not known because of people or groups like yours. India is known because of people who consider themselves Indians first, not the insecurity of not being able to find a grave in your birthplace you b******s.
Shiv Sena - Grow up. At least grow up to your own level of incompetency. You can only get violent and do nothing else all your life. This is what you all can do, and it is time you grow up to your own level of incompetency. You all compete against yourself, just your own group, and lose each time.
India pities Shiv Sena. Maharastra pities you too. Go out and search for answers. Sphere: Related Content
This is in response to Tendulkar's admitting that he is an Indian first, and a maratha later. The Thackeray's have to realise now that India or Maharastra is not known because of people or groups like yours. India is known because of people who consider themselves Indians first, not the insecurity of not being able to find a grave in your birthplace you b******s.
Shiv Sena - Grow up. At least grow up to your own level of incompetency. You can only get violent and do nothing else all your life. This is what you all can do, and it is time you grow up to your own level of incompetency. You all compete against yourself, just your own group, and lose each time.
India pities Shiv Sena. Maharastra pities you too. Go out and search for answers. Sphere: Related Content
Labels:
Attack,
CNN-IBN,
Sachin Tendulkar,
Shiv Sena,
Thackeray
November 1, 2009
Being yourself
Accept yourself as you are. And that is the most difficult thing in the world, because it goes against your training, education, and culture. From the very beginning you have been told how you should be. Nobody has ever told you that you are good as you are... - OSHO
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Labels:
Being yourself,
OSHO
October 4, 2009
What am I doing this Dec?
Travel, just travel. This is the only way I feel relaxed, know myself, know others, and do what I love the most - click!!!
Would you like to join me for the travel? Sphere: Related Content
Would you like to join me for the travel? Sphere: Related Content
Labels:
Travel
What is acceptance?
Acceptance is adoption. Why do we adopt? We adopt because we are in sync with what we have seen or lived all our lives. That is because we all have gotten used to familiarity. All of us have our likes based on the levels of familiarity. We like listening to our songs because we know how the next line is gonna be, how the beat would change. We like meeting up kith and kin because we have known them for a long time and we know how they would react.
Why don't we accept? That is because we are not open to change. We dont like unfamilarity. We dont like anything that is not predictable. We are in love with our ideas, our morals, our narrow-mindedness, that we can't even realise that we are choosing to remain foolish. I hope you learn to be a matured person very soon. You are never too old for unfreezing your ideas and changing them. You will change... Sphere: Related Content
Why don't we accept? That is because we are not open to change. We dont like unfamilarity. We dont like anything that is not predictable. We are in love with our ideas, our morals, our narrow-mindedness, that we can't even realise that we are choosing to remain foolish. I hope you learn to be a matured person very soon. You are never too old for unfreezing your ideas and changing them. You will change... Sphere: Related Content
Labels:
Change,
Ethics,
Morals,
Right and Wrong,
Social Acceptance
September 6, 2009
The least you could do...
I have discussed with a lot of my loved ones and friends what I really want to do in my life. It is not what I am doing right now, it is not what I ever thought I should be doing. It is what I really want to do now.
Some think I live in the now. What most of them don't understand is that we all live in the now. We just dont accept it.
I made friends with Kshitij on the flickr group and I came to know that he gave up everything and did what he thought he should be doing. I respect his action. If you think that you would like to help him in any matter, then please visit his page
Great job Kshitij. Not everyone can do something like this... Like I say, you need a strong will and a pair of steel to do something like this... You are THE man... Sphere: Related Content
Some think I live in the now. What most of them don't understand is that we all live in the now. We just dont accept it.
I made friends with Kshitij on the flickr group and I came to know that he gave up everything and did what he thought he should be doing. I respect his action. If you think that you would like to help him in any matter, then please visit his page
Great job Kshitij. Not everyone can do something like this... Like I say, you need a strong will and a pair of steel to do something like this... You are THE man... Sphere: Related Content
Labels:
Bihar,
Child Education,
Click me,
Education levels
August 24, 2009
Frames of Mind '09 Exhibition

Hi friends,
Please visit Chitrakala Parishat between Aug 28 and 30 for BPC's annual photo exhibition "Frames of Mind".
August 7, 2009
Death
If there is one thing in this world which can change my thinking, which can change my thought process and hold me back for a long time, it is death. I have not been close to a lot of people who are not with us today. Very few of my closed ones have expired. However, the fear of losing my loved ones strangles me each time I hear of a loss. I have experienced the loss of my dear ones and I think I know how it feels. I also know that everyone has experienced it and everyone has their own fear of losing their loved ones. Are we pacifying ourself by saying that? I dont think so.
What I wonder at this point in time is whether we try being bold when we say "Everyone has to leave this world sometime or the other" or do we actually realise it. I dont know. I think it is easier said than believe in what one says the above. I know certainly that I would never say it because I dont believe in it. Or may be I am not ready to accept the loss of my loved ones.
It is said time is the healer. Just like I believe in what I always say, life is faster than our thought. By the time we realise what has happened, we move into another phase of life, a changed person, a changed perspective, a new hope.
Bhala hua meri matki phooti re, main toh paniya bharan se chhuti re... Sphere: Related Content
What I wonder at this point in time is whether we try being bold when we say "Everyone has to leave this world sometime or the other" or do we actually realise it. I dont know. I think it is easier said than believe in what one says the above. I know certainly that I would never say it because I dont believe in it. Or may be I am not ready to accept the loss of my loved ones.
It is said time is the healer. Just like I believe in what I always say, life is faster than our thought. By the time we realise what has happened, we move into another phase of life, a changed person, a changed perspective, a new hope.
Bhala hua meri matki phooti re, main toh paniya bharan se chhuti re... Sphere: Related Content
Labels:
Death Loss Kabir
February 10, 2009
Ram Sene in Pink Chaddis

Launched after the attack on women in the pubs, and after they threw a challenge to the people which meant, "We can stop your celebrating V Day", we have the Pink Chaddi campaign for Sri Ram Sena...
Enjoy wearing the chaddis that you receive - you losers.. Trust me, the number of Chaddis that you would receive would exceed the number of your followers and even people who even think of supporting you. This campaign is bigger than you can even think of you idiots. Keep changing the chaddis as fast as your thoughts run... You will run short of your thoughts, not the Chaddis...
:P
HA HA HA
Image courtesy: http://thepinkchaddicampaign.blogspot.com/
Labels:
Chaddi Campaign,
Pink Chaddis,
Ram Sena,
Ram Sene,
ThePinkChaddiCampaign
February 9, 2009
Bengaluru Mandis, Hidden Hues
We invite you to the launch of BPC's first book. Venue: Max Mueller Bhavan, CMH road, Bangalore
Date: 16 Feb
Time: 12:00 onwards
Also, do join us for an exhibition of photographs from Bengaluru Mandis from 15th February through 22nd February at Max Mueller Bhavan.
The Mandis (bazaars) of Bangalore are like threads that bind today's modernity and way of life with that of the yesteryears' charm. These are places seemingly untouched by time and unchanged by all that has taken place over the centuries of this city's cultural existence.This book is one such humble endeavor to seize these faces, these magical expressions, these unending flavors and moods from the bazaars of Bangalore. Bengaluru Mandis is the first book BPC is publishing, putting together works of 16 photographers from the club. It's only a small step towards creating more art and providing a public platform for photographers.
You can pre order your copy of Bengaluru Mandis.
E mail - info@bangalorephotographyclub.com
You can even contribute in advance, Rs. 1000 a book.
February 7, 2009
Ram Sene and Bajrang Dal
This is for the workers and followers of both the groups. The two esteemed organisations striving for saving India's heritage and culture. I have two words for you.
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FUCK YOU
If you are reading this, then sit back and think why most of Indians call you names. And if the leaders are reading this - Assholes, go get a life and stop being a parasite.
May god save you all when your asses get screwed. I promise you, you will not realise which part hurts more.
Labels:
Bajrang Dal,
Ram Sene
January 22, 2009
Being yourself
Ever realised when you are yourself? It's when you are introspecting and come to know of a lot of things about yourself. It's then that you know where you are right and where you have gone wrong. It's absolutely fine to err, but absolutely important to learn from the mistake.
Spend time with yourself, probably half an hour every day. Just yourself, not with a book, or with the tv, or with the music. Just yourself. That's when you would be yourself. The real you...
About me... I am myself twice... When I am with myself and when I am with Machko... Sphere: Related Content
Spend time with yourself, probably half an hour every day. Just yourself, not with a book, or with the tv, or with the music. Just yourself. That's when you would be yourself. The real you...
About me... I am myself twice... When I am with myself and when I am with Machko... Sphere: Related Content
Labels:
Being yourself,
Retrospect
January 19, 2009
January 12, 2009
January 9, 2009
Being right
"Your boss might be the most foolish person on the earth, and may be his boss too... But they might be right cause they are your bosses. I hope you all know who is the boss in the human body? :-) " - MS Sundaram
Happy bossing... Sphere: Related Content
Happy bossing... Sphere: Related Content
Labels:
Boss,
Managerial Politics,
Right and Wrong
December 25, 2008
Merry Christmas!!!
Wishing you and your family a merry Christmas... Have a great time and forget about all the not so good things that happened this year... Now is the moment, live it up...
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Importance of being Earnest
EVAM presents Oscar Wilde's 'Importance of Being Earnest' @ Chowdiah Memorial Hall, Bangalore. Two shows @ 1530pm and 1930pm.
DON'T miss it... Tickets sold @ www.evam.in and at the venue.
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December 20, 2008
Starting the break
Starting the break with what I had been waiting for a long time to do, join the BWS(Bangalore Weekend Shoots) group for the shoot. Checked the group yesterday and realised the PV had posted a suggestion to cover 3 churches in a go. So here we were, at 0630 hours at Cubbon Park waiting for people. The count was 8. I turned up just in time. Phew... Started our exped with St. Marks' near Cubbon Park. We could into the premises and were shooting the building from outside. After sometime we could go in and there was an old man praying. He asked Abhi who we were and what we were doing at that time in the church with such big cameras. The caretaker came in sometime later and asked us to leave.
We started for St. Andrews on Cubbon road to cover that as well, with an apprehension that we would be asked to leave from that as well. Alas!!! We were not asked to leave in the first place. We could not get into the church, it was locked.
We then left for St.Patricks' on the Residency road. When we reached there, we could easily go inside as school pupils were going to the their schools and we also came in with them. The guards never stopped us. After having shot heartily for about half an hour, a clergyman came to us and asked us not to shoot further. He suggested we take a permission from the father. When we approached for the permission, we were asked to stop shooting with an analogy, "Would you be okay if I come to your home and click pictures?" We said nothing and left.
As soon as he told this, I told myself, "We have clicked what we had to. Thank you for that. Next time someone comes into your home, please ask them to leave before you give them time to finish what they have come for."
Am back....
Hello friends,
I am back and will start with my blogging actively now. It has been a long time that I have not keyed in most of my thoughts. Might be similar to the one I used to blog in the old one,(most of you might not know about that)
Happy holidays to each one of you...
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Labels:
Ashutosh,
Ashutosh Sundaram,
Sundaram
December 14, 2008
Congratulations Andrew Strauss
Scoring a century in both the innings of a test match. Great job...
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Labels:
Andrew Strauss,
Cricket
December 10, 2008
November 26, 2008
November 11, 2008
The big picture
Focus on the bigger picture...
"never send to know for whom the bell tolls; it tolls for thee..."
Labels:
Big Picture
November 10, 2008
November 9, 2008
November 8, 2008
November 5, 2008
Welcome Obama

Welcome Mr. President.
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The political campaign was the best in the history of America and so was his winning speech.
What also added glory to the show was John McCain coming back to himself, the way people loved him, the way he was all the years that he served the US. With his best speech since the campaign, John McCain has won the hearts of millions in spite of losing out to his competitor.
Welcome welfare state...
Labels:
Barack Obama,
US Elections
October 28, 2008

Bhala hua meri matki phooti re,
main to paniya bharan se chhooti re...
Bura Jo Dekhan Main Chala, Bura Naa Milya Koye
Jo Munn Khoja Apnaa, To Mujhse Bura Naa Koye...
Labels:
Kabir ke Dohe
October 24, 2008
October 20, 2008
FREE FREE FREE

Yes, I went shopping with my friend who's to get married next month. While shopping we realised that if we were to shop for Rs.5,000/- we can take home a 16 pc dinner set costing Rs.2500/- by paying Rs.499/- absolutely 'free'.
You are possibly thinking right. My friend did shop for five grands and took the dinner set for Rs.500/-, absolutely FREE!!! We had to fill in the gap of the minimal requirement by buying undergarments, and five pairs of socks.
No matter how the economy grows, no matter how high our salaries scale, we will never miss out an opportunity to get our hands on the Free, Bonus, Extra add-ons. Wants are created in the store. Promotions still work, and will continue working forever...
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Labels:
Indian Consumer,
Sale Promotions
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