Action advertisement

Adam christened this term, Action advertising. According to him, if an advertisement leads to an action, the involvement and attachment to the brand will be longer and stronger. For instance, if you consider what Adam did when he saw the ad, you will realise that he responded to the stimuli, however, there was no result. Yet, he will remember the product because there was an action associated.

Consider this - A home-maker watching the typical saas-bahu soap during the evening and watches an ad which reads "Call during this commercial break to get a 15% discount on 5 Kilos of wheat from your neighborhood store - Bada Bazaar". How many housewife's do you think will actually call to avail the discount? It is not difficult to run a promo like this. In fact, the ratings of these soaps will go up, and so will the sale of the brand that is being advertised.

Scenario 2 - A commercial reads - "Call your insurance agent to get a discount of 1st year's premium on your term policy". How many people do you think will actually call during this commercial?

Involvement of the consumer is something that will always drive them into an action, positive or negative. I think that the consumer will certainly take his/her time to make the decision and then choose whether to act or not. May be the consumer will remember the brand irrespective of an action taken.

The question remains, Will action-advertising lead to better marketing? What if the consumer watches an emotional ad of an insurance company and then goes buying insurance from another insurance company? Action it was - wasn't it? Sphere: Related Content