Then I thought I shall get a pair of them because that way I can minimise the damage to my eyes and it would heal faster. I went to 'Titan Eye +' showroom to get a pair of glasses. Just like any other optometrist, they suggested me to go for an eye check-up in their store. While I still had time for my turn, I was checking out the frames available. Around half an hour later, they called me in for the test. I was told that I do have some sight problem, but suggested me not to use glasses for that small a number. Give it sometime and get your eyes checked at regular intervals.
Truth... What if they suggested me to buy a pair of glasses because I am in their store to buy one after a doctor's prescription? I would have bought it. Considering the fact that the price of the frame is from anything between Rs. 900 - Rs.4000, they had an opportunity to earn at least a grand. However, they chose not to do that because they thought I would not need it. I was delighted, with the truth, because being in business and losing customers like this would mean loss of business. They still chose to tell me the truth.
But what is the advantage that they get out of this?
a. A delighted customer
b. Word of mouth
c. Prospective customer when s/he chooses to buy the product
d. Providing the moment of truth to the consumer.
With the four factors mentioned above, they can rest assured that I would be suggesting my kith and kin to go to Titan Eye + for their vision accessories. Mission accomplished... It is always important for an outlet to serve the consumer at it's best, but what is more important is to tell the consumer that s/he actually doesn't need the product right away. May be, you can wait for sometime and come back to us, and we will do our best if need be.
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