I have been watching this commercial often on the TV, and it reminds me of the AFV.
Do you think this really creates the affect of educating customers that Frooti is a pure Mango drink, which Slice and Maaza have been trying to sell for customers know how many years? I dont think so. If funny videos were to sell products, then there are many products which have amazing commercials, and yet fail to sell the products.
I agree, what they achieve is a brand placement, or positioning. But would that be enough to understand why the commercials are failing?
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4 comments:
It's almost scary - this ad!
Certainly is... Imagine someone who is weak hearted and has to go through this prank... But the affect it has, is everlasting...
I quite like the ad … at least some brand is doin something different than the category
@Sonia - It is doing something different, but remember, if it does not create an impact, there's no point.
In this commercial, would you associate the mango to frooti, maaza, or slice?
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